“Alzheimer's disease science is moving fast — but the system needs to catch up.”
Branded Content
2025
2026 Webby Winner & People's Choice Winner
Recent breakthroughs in therapies and diagnostics are creating real hope in Alzheimer's disease care — especially for treating early symptomatic stages of the
disease. But despite this progress, major healthcare system and awareness gaps still risk leaving too many people behind. Lilly is working to close these gaps by
partnering across sectors to improve awareness, provider support and care delivery.
This story is deeply human and personal. Having seen firsthand the impact Alzheimer's can have on families, I wanted the animation to reflect the empathy at the heart of the story. Lilly's mission emphasizes putting humanity first, making this the perfect opportunity to build an illustrative world filled with expressive, dynamic characters. A huge thank you to my collaborators for bringing this project to life, and to the Webby Awards for recognizing the work.
Client: Axios
Senior Producer: Eli Sinkus
Associate Director of Production: Devin Hance
DP/Gaffer: Ryan Mitchel
Roles:
Art Director
Illustrator
Motion Designer
