Encapture

Brand Video
2020

Roles:
Art Director
Motion Designer
Illustrator

I got the chance to work directly with Fintech startup, Encapture, to help bring this brand video to life. This project was all about highlighting the power of document automation and getting people excited about it’s time and cost-savings capabilities.

The script called for the creation of two worlds: the old way of doing things, vs. the new way. For the former, we created a homogeneous gray setting showing off antiquated systems like pneumatic tubes, hour glasses, and typewriters. The new world featured vibrant gradients and more sophisticated UI concepts. To round out the piece, we enlisted the awesome talents at Sono Sanctus to create some super fun sound design.h

  • Illustration of healthcare professionals working in a laboratory setting, including a scientist on a ladder handling a test tube, a woman with pills in a tray, and a man at a desk with stacks of paper and a clock in the background.
  • Office call center with three agents working at desks, cubicles with partitions, a clock on gray wall, and a potted plant in the corner.
  • Abstract digital illustration of interconnected pipes or pathways with a cityscape background.
  • A colorful infographic with a gradient background, featuring a bar chart with five horizontal bars. Four bars are in green and have checkmarks, indicating positive status, while the last bar is in red with an exclamation mark, indicating an issue.
  • A small blue computer screen or tablet displaying a spreadsheet with rows and columns against a pink and beige blurred background.
  • A digital illustration showing a hand holding a small spherical object, with a background of interconnected abstract nodes and lines, resembling a network or molecular structure.
  • Stylized digital illustration of three people standing together against a white background. The figures are in shades of blue and black, with one woman in the center and two men on either side, all with their arms crossed or in relaxed poses.
  • Black and white technical drawing of interconnected pipes and rectangles with rounded edges, forming a complex network.
  • Line drawing of an office scene with three workers. One woman working at a counter, a man sitting at a desk with a clock and stacked files behind him, and another man on a ladder reaching towards the ceiling with papers flying around.