Aflac x Axios

Branded Video
2024

Roles:
Art Director
Motion Designer
Graphic Designer

For this project, I had the opportunity to collaborate with the talented folks at Axios to create a video for their brand partner, Aflac, to discuss “The Gap” –– the cost difference between what’s covered by health insurance, and what people can actually afford.

Familiar to the Axios brand, we employed a mixed media / collage style approach to the animation segments using the classic Aflac color scheme. Humorous analogies, playing with scale, and lots of designed medical elements for texture helped create a smart and engaging world to drive home Aflac’s messaging.

  • Graphic with the phrase "Let's" in bold black letters on a white background, with a blue geometric shape and a gray shadow.
  • Blue surface with a hand holding a hockey puck.
  • Empty sidewalk covered with snow, no visible people or objects.
  • A matchstick is igniting a matchbox, with a blue lighter nearby on a white surface.
  • A graphic with a blueprint background, medical supplies such as a stethoscope, a ruler, and a bandage, along with a highway, illustrating the concept of bridging the gap.
  • Hospital corridor with medical equipment, and doctors and staff, overlaid with the word 'MEDICAL' in large white letters.
  • A large stack of crumpled and folded papers with a hospital building in the background. Text overlay reads "What it Actually Costs".
  • Collage of various images including hands exchanging money, a woman and child looking at a device, dental tools, a car, a computer, and scissors, arranged in a geometric design with a textured gray background.
  • Graphic showing a stylized map of the United States with illustrated people figures divided into two groups, representing approximately 1/3 of Americans.